For over 8 years, I’ve successfully launched 20+ smart home and kitchen products and brands, scaling from crowdfunding to retail across the US. My 17 years living in China helps me understand tech founders on a deeper level, while working closely with US consumers creates the perfect overlap, bringing the 2 worlds together.
I've watched too many brilliant hardware founders:
→ Hire a junior marketer and hope they grow into the role or
→ Pay $200K+ for a CMO when you're still figuring out product-market fit
The fractional model fixes this.
In 90 days, we’ll review what’s broken, test what works with real customers, and give you a proven US go-to-market strategy.
You’ll launch with clear positioning and messaging that actually converts - backed by 8+ years launching 20+ brands.
Fractional CMO
I become part of your team, working hand-in-hand with your people to build and execute your US growth strategy - not just advising from the sidelines
During 90 days we review the existing sales and marketing performance, identify gaps and opportunities and build out an actionable execution plan.
→ AI Integration:
Transform your team into an AI-first operation that innovates faster and works smarter, build custom workflows and prompts that actually work for your business.
→ Voice of Customer
One-on-one interviews with your existing customers to uncover what they really think about your product and experience. These insights reveal the gaps between what you think you're delivering and what customers actually value.
