It’s super simple!

Now obviously, there is no one-size-fits-all type of strategy. Since you are here I assume you are in the smart tech space, looking to launch your very first product.

So first things first, let’s look at Read more

What is the first thing that comes to your mind when you hear “Marketing agency”? 

I’m always cautious when I hear it. As a marketer right away I would want to know what is your area of expertise and Read more

As an early startup founder when is the right time to hire a full time Chief Marketing Officer or can you get away with a fractional CMO to take off some of the workload for you? Let’s dive in.

Read more

In the previous article we went through the differences between a marketing consultant and a marketing agency. Let’s look at the case where you opted for hiring a marketing agency. 

What are the mechanics of a working Read more

Now that’s a wrap for #ces2024. If you were following the event I’m sure you’ve already read how great it was and how excited everyone was to meet and greet each other. And that’s all true. CES is my Read more

CES is home to global innovation and cutting-edge technologies. I’m looking forward to connecting with entrepreneurs and founders, launching new products and brands at the biggest consumer tech event of the year. 

Hiring a full-time CMO is a Read more

Your campaign is now live. What’s next? What to expect? How to know whether your efforts are enough? What are other opportunities and avenues you haven’t explored yet that can benefit your campaign?

Let’s dive right into it.

1. Read more

Crowdfunding is a fun space to be. You get to work with founders who go out there with their innovative ideas to improve the way we do things, be it cooking, filming, camping, etc. My experience lies in consumer Read more