What is the first thing that comes to your mind when you hear “Marketing agency”? 

I’m always cautious when I hear it. As a marketer right away I would want to know what is your area of expertise and Read more

In the previous article we went through the differences between a marketing consultant and a marketing agency. Let’s look at the case where you opted for hiring a marketing agency. 

What are the mechanics of a working Read more

Your campaign is now live. What’s next? What to expect? How to know whether your efforts are enough? What are other opportunities and avenues you haven’t explored yet that can benefit your campaign?

Let’s dive right into it.

1. Read more

Crowdfunding is a fun space to be. You get to work with founders who go out there with their innovative ideas to improve the way we do things, be it cooking, filming, camping, etc. My experience lies in consumer Read more