My method is to experiment fast, find what makes the biggest impact and focus.
Reach outFocus on these key objectives to launch, grow and scale your brand:
Think OUTSIDE-IN. Define what is your product offering is in the words of your customer.
Not your words. Customer.
Cross-check your communication strategy is consistent across channels:
website, email, social, ads, brochures..
Book a Demo? Sign-up?
Contact? Fill-in a form?
Humans respond better to one single clear call to action you want us to take. Test which one works best for you.
Take customer on a journey where they want to buy from you and pay for your product. Educate them how you are better than XYZ.
Remember on average it takes 7-9 touchpoints to make a sale.
Those succeed who test, fail, learn and test again until you find what works. Copy, images, videos...all of it.
Rule of thumb: test one thing at a time. So speed is of an assence.
Define what are the key metrics that matter and give access to all your team members to these numbers
24/7.
Brand launch? Check.
Prepare for crowdfunding? Check.
Go to market strategy? Check.
Take customers on a journey through your website, ads, emails …? Check.
Turn Product into a Brand? Consider DONE!
Everything I do starts with a discovery call where:
- you share where you are today and where you want to be, and
- I make an assessment whether I can help you or I make recommendations who would be a better fit for your existing challenge.
Within 2-3 days you receive a proposal with a clear scope of work, deliverables and budget.
Once we (together) agree on the scope, it’s lights, camera, action:
- Strategy
- Weekly calls
- Reviews
- Approvals...
All that needs to be done in order to get you closer to your vision.
One step at a time.
Brand owners: Founders. CEOs.
Teams: I work hand in hand with your leadership team. Consider me your fractional CMO, part of your team but not coming into the office every day.
I also work with your creative teams, train and mentor them to become better at their jobs.
Collaborating: When I say we work together, that means I expect you to be my partner in crime.
Mentor: I cut to the chase. I say “ This is what worked for me in the past”, now let’s figure out what will work for your audience.
For consultations, my standard rate is $150 per hour.
For project-based pricing, a discovery call will be required to assess the scope, deliverables, and budget.
Book a session on my Calendly