Turn your product into a brand.

For over 8 years, I’ve successfully launched 20+ smart home and kitchen products and brands, scaling from crowdfunding to retail across the US. My 17 years living in China helps me understand tech founders on a deeper level, while working closely with US consumers creates the perfect overlap, bringing the 2 worlds together.

I've watched too many brilliant hardware founders:

→ Hire a junior marketer and hope they grow into the role or

→ Pay $200K+ for a CMO when you're still figuring out product-market fit

The fractional model fixes this.