What's Working Now: Podcast, Articles & Founder Stories

You're prepping for CES 2026. Booth design. Demo units. How about your PR strategy?

Americans are in full "revenge saving" mode, making up for years of overspending. TikTok's "No-Buy Challenge" has thousands of followers, and your traditional BFCM urgency tactics are fighting against the new consumer mindset.

Consumer tech founders rushing to integrate AI into product design need to understand where automation helps and where it hurts.

This session reveals how to adapt billion-dollar company research methods for startup budgets.

This episode reveals how premium hardware startups can build trust and gather invaluable feedback by treating their first customers like gold.

This podcast episode tackles the expensive mistake that kills promising consumer tech startups entering the US market: launching without truly understanding their customers.

A cohesive brand experience across all touchpoints will enhance brand recall and build trust with your audience.

It’s super simple! (I wish!) Let’s go!

CES is my favorite show of the year. There’s nothing like it and if you’re in the consumer tech, you have to attend it at least once in your life.

Your campaign is now live. What’s next? What to expect? How to know whether your efforts are enough?

There are THREE main steps to the crowdfunding campaign and you will see your agency pushing to maximize the performance at each given step. What do you want to watch out for?

What is the first thing that comes to your mind when you hear “Marketing agency”?

What are the mechanics of a working relationship you want to establish between your team and an agency?

As an early startup founder, when is the right time to hire a full-time Chief Marketing Officer or can you get away with a fractional CMO to take off some of the workload for you? Let’s dive in.